You take online privacy seriously, and so does the Southernend Financial Inc group of companies (which includes Southernend Financial and Southernend Bank, collectively “Southernend”). The terms “we,” “our,” and “us” in this Notice refer to Southernend and its family of companies.
Our Online Privacy Notice (the “Notice”) describes the information we collect from and about you during your visit to our online interfaces (websites and mobile applications) owned or controlled by us (the “Site”). It also describes how we use information about you, with whom we share it, and how we protect it. This Notice applies only to those Southernend interfaces that link directly to this Notice.
It’s important to know that our websites may contain links to third-party sites not controlled by Southernend or covered by this Notice. We recommend that you check the privacy statements of other sites you visit before providing any personal information.
Once you become a customer of Southernend, and once a year while you remain a customer of Southernend, we will provide you with an Southernend Consumer Privacy Notice that describes our privacy practices and provides you choices in the sharing of your information, as required by law.
Personal Information We Collect
We collect Personally Identifiable Information (“PII”) about you from the information you provide to us when you visit our websites. The information we collect will depend on the Site you visit. This information may include, but is not limited to:
- Social Security number in whole or in part
- Phone numbers (including mobile)
- Account number
- Account number at a bank or other financial institution, type of bank account and the name of bank or other financial institution
- Demand Note number
- Email address
- Email referral information
- Date of birth
- Current residential information including mortgage or rent payments
- Employment information
- Income information
- Internet Protocol (IP) Address and/or domain
- Geo-location of your computer or mobile device
- Mobile carrier and/or Internet Service Provider
We use personal information collected online for various functions, which may include:
- processing your request for services, products or information
- improving our customer service and products
- servicing your account
- facilitating your participation in online activities.
For example, we may use the information you provide when you complete an online application for a product or service in order to process and evaluate your application. If you request product information, we may use the information you provide to mail you information you request.
We may also use the information you provide to contact you regarding your account and to process or collect payments. In addition, we may collect and use information for analytic purposes, market research or for marketing purposes, as allowed by law.
How Personal Information Is Shared
We may share the personal information we collect about you with third parties, such as companies performing services on our behalf to provide the products or services you have requested.
As permitted by law, we may also share information collected about you with companies with whom we have formal agreements to offer you financial products and services.
We may share information about you with our affiliates (other companies in the Southernend family) and with nonaffiliates for analysis, market research, and marketing purposes as allowed by law.
Finally, we may disclose your personal information as otherwise permitted or required by law.
Information collected via Cookies
We use a variety of technologies, including cookies, to collect information about your online/mobile activity when you visit our website. Cookies are small text files that a website server stores on your computer or device. They’re typically used to remember your account login preferences, monitor website traffic, provide customer support like live chat and help us better customize our site for your individual preferences.
We may also use Flash® objects (sometimes called “Local Shared Objects”) as part of our online authentication to help us recognize your computer when you come back to our site. We do not use Flash objects for any online behavioral advertising purpose.
You can disable cookies by making the appropriate selection from your browser options to inform you when cookies are set or to prevent cookies from being set. However, if you choose to disable or delete cookies, you may limit the functionality we can provide when you visit our site.
Online Behavioral Advertising (OBA) on Third Party Sites
There are three ways we use OBA on third party websites and mobile apps that are not affiliated with Southernend.
Southernend has adopted the use of the AdChoices Icon (also known as the Advertising Option Icon) on our interest-based advertising (excluding ads appearing on platforms that do not accept the icon). You can click the AdChoices Icon to learn more and control whether or not you receive this type of advertising from participating companies.
We also use device information, particularly in mobile advertising, to help deliver our ads and measure ad campaign effectiveness. Southernend and the companies we work with won’t collect any personally identifiable information (PII) but may collect your device information when you visit one of our sites or see our ads. Compiling and comparing this information creates a unique ID for individual devices and can be “matched” to the same information on other sites or mobile applications. Some companies we work with are also able to associate related devices into households based on common characteristics, such as IP addresses.
Device Usage Research
We participate in the Adobe Marketing Cloud Device Co-op. This helps us understand how you use our website and apps across your devices so that we can better tailor promotions to you.
“Do Not Track” Signals
We do not respond to Web browser “Do Not Track” signals at this time. To prevent Southernend or third parties from tracking, you can access your browser settings and disable or delete your cookies.
Changing or Updating Your Personal Information
If you have questions about the personal information you provided on an Southernend website, select the “Contact Us” link – usually found in the navigation menu – or log into your Southernend Auto account and select Account Information to edit your personal information or your Southernend Bank account and select My Profile to edit your personal information.
Security Of Your Personal Information
We restrict access to the personal information obtained from our website to only those employees, agents and contractors who need it to do their jobs. We maintain administrative, technical, and physical safeguards designed to protect your personal information.
Additionally, companies that provide online services on our behalf are required by contract to protect customer information. They are only allowed to use the information they collect for the purpose of providing the services that we have contracted to them.
Personal Information About Children
We do not knowingly collect or maintain personal information about children under the age of 13 unless the personal information is provided by a parent, legal guardian, or authorized adult. Our websites are not intended for children under 13.
Public Forums Available On Our Sites And Social Media
Public forums are available on our Sites, and they may include text, photographs and videos that are accessible to the general public. Unless we tell you otherwise, any information you disclose in these areas may become public information.
You should use caution when deciding to disclose personal information in these areas.
Changes to this Notice
This Notice is effective January 31, 2019. We reserve the right to alter this Notice at our discretion. Any change to this Notice will be posted on our Sites in a timely manner.
Social Security Number Privacy Protection Policy
The Southernend group of companies (“Southernend”) collects Social Security numbers as necessary to support state and federal legal requirements, to provide products or services to you, and to meet needs within our Human Resources unit. To support these requirements, we restrict access to Social Security numbers only to employees, agents, service providers, and government entities that require access to Social Security numbers to meet these purposes. We strive to protect Social Security numbers from unlawful disclosure and keep them confidential by maintaining administrative, technical, and physical safeguards that comply with applicable state and federal regulations.
Mobile Carrier Information for Deposits Customers
You authorize your wireless operator (AT&T, Sprint, T-Mobile, US Cellular, Verizon, or any other branded wireless operator) to disclose your mobile number, name, address, email, network status, customer type, customer role, billing type, mobile device identifiers (IMSI and IMEI) and other subscriber status and device details, if available, to our third party service provider, solely to verify your identity and prevent fraud for the duration of the business relationship.